Recently, Tiffany&Co. announced that it will launch perfume products with Coty group, and it will be on sale in Bloomingdale department store and flagship store on 59 street, New York in August 1st. After October 1st, perfume products will begin to be sold around the world, priced at between 75-132 dollars. At the same time, there are body milk and shower gel at the price of 45-100 dollars.
It is understood that this is the first cooperation between Tiffany&Co. and retail partners and large-scale global sales.
Tiffany&Co. has publicly stated that Tiffany&Co. is one of the international luxury brands, and the unique perfume smell is more representative of the brand. Coty group is an expert in perfume industry, which is very helpful for Tiffany&Co. to develop beauty makeup business.
The Coty group also responded that Tifany&Co. is the only jewelry brand that the company has to cooperate with, and Tiffany is also very suitable for the development of Coty group, and also hopes to build Tiffany&Co. into a powerful perfume business brand.
In addition to expanding the category, Tiffany&Co. also shuffled the company’s top executives because of their poor performance. Tiffany&Co. announced that due to the continuous sales stagnation of the group, it will take the post of CEO by Bvlgari’s former executive Alessandro Bogliolo. It is reported that Alessandro Bogliolo has served in Bvlgari jewelry for 16 years, and has served as the North American chief operating officer of LVMH’s beauty retailer.